Create Your Brand Story
Follow the 7 steps of the StoryBrand framework to build a clear and compelling message. Your progress is saved automatically.
1. The Character
Who is the hero of the story? Define your customer. What do they want?
2. The Problem
What is the villain of the story? What internal, external, and philosophical problems are they facing?
3. The Guide
Position your brand as the guide. How do you show empathy and authority to help the hero?
4. The Plan
Give the hero a clear plan. What are the 3-4 simple steps they need to take to work with you?
5. The Call to Action
What direct and transitional calls to action will you use to prompt the hero to act?
6. The Failure
What's at stake? What are the negative consequences if the hero doesn't act?
7. The Success
What does life look like for the hero after they use your product/service? Paint a picture of their successful transformation.